When it comes to search engine optimization (SEO), Google is often considered the gold standard. But what if we told you that it might be better to focus on ranking in Bing instead? Here are a few reasons why:
- Less competition
While Google dominates the search engine market share with over 90% globally, Bing still holds a significant amount of the remaining market share. This means that there is less competition to rank highly in Bing, which can make it easier to gain visibility for your website.
- Bing's demographics
Bing's user base skews slightly older than Google's. This may be advantageous for businesses targeting older demographics, such as those selling products or services geared towards retirement age individuals. Additionally, Bing users are more likely to be affluent, which could be beneficial for high-end luxury brands.
- Bing's algorithm
Bing's search algorithm differs from Google's in several ways. Bing places a heavier emphasis on social signals, which means that social media presence can have a bigger impact on rankings. Bing also puts more weight on exact match domains, which means that having a keyword-rich domain name could be more beneficial for ranking in Bing.
- Integrated with Microsoft products
Bing is integrated with Microsoft products such as Windows, Office, and Xbox. This means that searches conducted through these products are automatically directed to Bing, increasing the likelihood that users will see your website listed in Bing's search results.
- Bing Ads
Bing Ads can be a cost-effective alternative to Google Ads. Because there is less competition, ad prices are generally lower in Bing. Additionally, Bing's targeting options are more specific, allowing for more granular control over who sees your ads.
While Google may be the go-to search engine for most users, it's worth considering Bing as a viable alternative. With less competition, a unique algorithm, and specific demographics, ranking highly in Bing can be a smart strategy for certain businesses.